By Zack Plair
These sad maxims of life have proven true time after time as the world has progressed and the commercial market has vied for mankind’s attention and the contents of its collective pocketbook.
Successful marketers have long used shock value — namely through sex, vulgarity or some type of innuendo — to get us watching, talking about it and ultimately buying their product. As television and Internet accelerated this phenomenon to unprecedented speeds over the last few decades, our skin has gotten thicker and it now takes increasingly provocative things to shock us. It takes even more extreme things to truly appall us.
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