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SSD seeks to spark community interest

August 7, 2013

In May, Starkville School District brought parents, teachers, administrators and other stakeholders together to brainstorm ways to brand and market the district.

Small Pond Graphics owner Haley Montgomery gave a bag with three random objects to each group of stakeholders and asked them to develop a metaphor for the Starkville School District from those items. When his group’s turn came to speak, Millsaps Career and Technology Center Director Ray New presented an item that would ultimately spark Montgomery’s imagination.

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